Tuesday, July 29, 2008

Clearance tip


What’s hot now and can be bought on promotion this year that can still be worn next year? The ankle sandal/boot. I absolutely love the styles above and please notice the gladiator styling influence, peep-toe details, flat outsoles, and multi-strap buckles.

Tweet This Post

What is inspiring me...

The 50's are being the inspiration for many designers this winter 08 season with sophisticathed below-the-knee sheath dresses and sleek outfits.
However, my inspiration is coming from the 50's muses such as Grace Kelly and their jewelry collection. The luxury of the chandeliers earrings and diamond necklaces are really inspiring me...

Tweet This Post

CHANEL Winter ad


I absolutely LOVE the combination of the muded colors and the double-colored tights on this Chanel ad featured on the Aug 08 Vogue

Tweet This Post

Milano Fashion Global Summit

Milano Fashion Global Summit 2007
Font WGSN

In the annual luxury conference in Milan last year, the importance of the retail luxury was discussed and there are some important points that are current today and I would like to discuss as they apply to the fashion industry:

-The luxury brands are embracing the idea of global concept stores. There is a shift in the way the stores put the product in a context. The new centers of luxury are multi-floor complexes selling not only apparel but moving into accessories, interiors, etc. As an example is the Armani Tokyo’s 6,000sqm store that will open with a club, florist, homeware section and more.
-Diego Della Valle, CEO of Tod’s explained: “The message that you convey is the idea of a dream. You build a temple. A store today in not just a way to sell a brand, these are now places people can go to, hang out and then buy into a dream”.
-E-commerce is also an area relatively new to the luxury brands in process of expansion. The Halston brand, for example, launched their new collection with e-commerce being the only point-of-sale. The items showcase in the runway could be shipped 24 hours after the runway show. This is a never-before seen event that could create big changes in the fashion industry. Designs from the runway shows are going to be accessible to the public must faster than has traditionally been the case at a lower cost to the retailer.
-New centres of luxury could emerge such as Japan (Tokyo), China and India. According to Paola Durante, director of Merrill Lynch, “In China there are 66 billionaires and this number is growing fast. In a short term, the Chinese will be the largest group of luxury consumers worldwide.”

Tweet This Post

Tuesday, July 22, 2008

Agent Provocateur FW 2008 ad campaign


I love this Agent Provocateur Fall Winter 2008 ad campaign showcasing Maggie Gyllenhaal. The dark, mysterious and intense mood give the ad a sexy spin.
Source and picture: WGSN.com

Tweet This Post

Wired for style.co.uk

Wired For Style is the new online fashion magazine.
The site will showcase creative work and promote emerging talent in a discussion format. By promoting art, fashion, music and film the magazine aim to bring inspiration and resource to the ones entering the industry or to the people interested in the creative world. Wired For Style's editor is Adjoa Wiredu and the
magazine can be found at www.wiredforstyle.co.uk to be launched on July 31st. CHECK IT OUT.

Tweet This Post

Thursday, June 26, 2008

Best of Sao Paulo Fashion Week SP 09 - 05


Triton presented an "Amy Whinehouse"-inspired collection based on the 80's punk rock style. The company created a main character called the "butterfly girl". I love the white dress with the butterfly cutout details.

Tweet This Post

Best of Sao Paulo Fashion Week SP 09 Swimwear


-Movimento presented a jungle-inspired collection. The collection have shown floral printed fabrics, animal printed motiefs, mettalic buckle details and earthy tones colors.

Tweet This Post

Best of Sao Paulo Fashion Week SP 09 - 03


- Ellus brought to the spring 09 fashion week runway a massive fish tank where models would swam during the whole show. The fish tank symbolized the company's "underwater" theme collection.

Tweet This Post

Best of Sao Paulo Fashion Week SP 09 - 02


- Osklen: the collection was inspired by the spring rainny season. The main focus of the Osklen collection is to combine comfort with style creating a casual yet hip look, characteristics seen on the easy fit and light fabrics.

Tweet This Post

Best of Sao Paulo Fashion Week SP 09


- Forum by Tufi Duek: the Spring 09 collection was inspired by the Brazilian "lençois Maranhenses" rivers. The combination of sand, dunes, sky and water served as background to this light weighted, light colored collection where the women's body curves are the main focus.

Tweet This Post

Friday, June 13, 2008

SP 09 Gaultier asian-inspired printed dress


I love this Spring 09 Jean Paul Gaultier printed dress. I love the Asian-inspired print, the color and pattern combination creates a feminine yet fresh look. It is a great tip for next summer buys.
p.s. since it is hot outside, I've decided to skip the winter 08 trends for now, and and talk first about the Spring/Summer 09 pieces I like, this way you can have a better idea of what to buy on the current season that can be worn next season.:)
Souce:instyle.com

Tweet This Post

Friday, June 6, 2008

Mimo on the media

Mimo was feature on the Daytime program yesterday night at 11:00pm.
The pieces was presented by Sarah Hamel (Made you Look owner) as great pieces for the summer. Video to follow....

Tweet This Post

Tuesday, June 3, 2008

Tom Ford

Tom Ford was awarded with the menswear designer of the year prize of the Council of Fashion Designers of America’s (CFDA). Tom Ford’s label, launched last year, is recently new to the market place. The designer’s brand focuses on an extreme luxurious, head-to-toe men’s wardrobing and the strategy is to place the deluxe brand collection in stores that offered not just world-class tailoring, but an experience where the service, packaging and sales environment are as exceptional as the product.
For the ad campaign, the designer hired the controversial photographer Terry Richardson, know for his erotic imagery, to create a sensual/erotic campaign targeting its male audience. I think the ads are extremely controversial but genious, to say the least, it created a big buzz for the new collection. Although Europe is considered more "liberal"than America, the ads were banned by the Italian Advertising Institute for being too "vulgar" and for having scenes of "explicit sex"...GO FIGURE....

Source: http://www.tomford.nl/blog/;%20tomford.com


I LOVE these accessory shots because it portraits a 70's gueeky look with a hallucinogen/Wharol's factory feel.
Ad Campaign: Tom FordCollection: Fall/Winter 2007Photography by Marilyn Minter






Tweet This Post

Back to stay...

Blog readers, I know I’ve been away for a while, but I have been busy working on my accessories and I went back to fashion school but now I am back to stay. Check new updates weekly….

Tweet This Post

Saturday, May 3, 2008

Mimo going out

I am happy to share with you that MIMO accesories are now being sold at MADE YOU LOOK jewellery store located at 1338 Queen street West. (south side). Check it out at www.madeyoulook.ca

Tweet This Post

Wednesday, April 23, 2008

New backless bra design


I think is genius the backless bra design created by Elaine Cato, the Nashville native who appeared on the ABC show “American Inventor” last June. Her 6-in-1 convertible bra didn’t win the grand prize but for sure will win the popularity among women’s. Who doesn’t own a backless top and have trouble finding the perfect bra to wear with? To read more about the subject please go to http://www.fashionwiredaily.com/first_word/fashion/article.weml?id=1913

Tweet This Post

Tuesday, April 22, 2008

ELLE Show in Toronto

Elle Magazine Show is something that I would definitely be checking out this week.
Where: from April 24-27
Where: Direct Energy Centre - Exhibition Place
What time: Thursday from 7 p.m to 10p.m
Friday from 10 a.m to 10 p.m
Saturday from 11 a.m to 8 p.m
Sunday from 11 a.m to 6 p.m
I will let you know my thoughts after the show. Come back for further details....

Tweet This Post

Wednesday, April 9, 2008

Loved it


I love the style from Paris seen at the satorialist.com
http://thesartorialist.blogspot.com/

Tweet This Post

Monday, April 7, 2008

Fall Winter 2008 Accessories Report

I have selected 3 main fashion trends seen in the runway for Fall Winter 2008.

1.Futuristic style with a sporty hint. This trend was shown by the architectural and sculpted heels, structured wedges with cut out details, high platforms and minimalist forms. The futuristic look was reinforced by the choice of materials such as mirror and patent leathers. The sport style was perceived by the usage of material such as PVC and moiré. My favorite style is the Allessandro d’Aqua green Mary Jane stiletto that used a combination of materials and colours creating an ultramodern sporty chic look.

Tweet This Post

2.Artsy Hippie-Chic
We could call this new trend as artsy hippie-chic look, multicultural mix style or even global fusion. The trend was seen in the floral appliqués, in the patchwork details used in handbags, clutches and sandals, in the embroidered peep toes, in the mix of material - such as leather with suede and velvet with silk. My favorite style is the Marc Jacobs’ yellow leather bootie.

Tweet This Post

3.Sparkling SeasonRhinestone details and Swarovski crystal was seen in many accessories this season. I can bet that the Fall Winter 08 will be a sparkling and expensive season.

Tweet This Post

Friday, April 4, 2008

Hugocreate.com

Quite impressive the online campaign created by Hugo Boss to promote their Hugo perfume. The company used as a marketing tool an online graphic design contest at www.hugocreate.com that gave the well known Hugo bottle a whole new meaning. The contest gives an opportunity to new talented designers around the world to showcase their work and creativity. Hugo Boss marketers should be praise due to the great rate of public interaction and word-of-mouth generated by the contest. As a graphic designer myself, I already picked my favorite winner design from the Brazilian Carla Garofalo Tavares. Please check it out by clicking on the link below http://www.hugocreate.com/en/winners.php

Tweet This Post

Thursday, April 3, 2008

Loved it

I Loved the Louis Vuitton cherry silk dress with aqua straps. What a great colour combination for spring 08. Picture from Vogue April 08

Tweet This Post

Mimo new label

Antique Chinese graphics were the inspiration for my new label. I wanted to mix handcrafted details in a graphic that would also bring a feminine appeal to the brand. The handcrafted characteristic was given by the rough recyclable paper and the feminine appeal was shown by the Art Noveau influences. Let me know your thoughts..

Tweet This Post

SP 08:: Mimo

I love the dramatic appeal of this floral piece. It would look great if paired up with white blouse/top and a black bottom, or simply a black dress.

Tweet This Post

Wednesday, April 2, 2008

SP08::Mimo

Fun & colourful...

Tweet This Post

Friday, March 28, 2008

SP 08:: Mimo

For these pieces I've used as my inspiration Andy Warhol's "factory girl", Edie Sedgwick.
The image was taken from edienation.com.

Tweet This Post

SP 08:: Mimo

The mix of textures and fabrics is the key for a hippie chic look.

Tweet This Post

Thursday, March 27, 2008

SPRING 08 MIMO collection


Looking for a job is not always easy....In order to keep myself sane, I've decided to focus my creativity on an old passion of mine, a line of accessories I've named MIMO (meaningful ideas for meaningful objects). I hope you like the SP 08 collection. Keep tuned in for the next updates. :)

Tweet This Post

Monday, March 3, 2008

Where life will take you?

Louis Vuitton is about to launch its first ever TV commercial. The amazing spot shot in France, Spain, India and Japan focuses on luxury travel rather than fashion. I also loved the main concept “life as a journey” created by Ogilvy & Mather. (To see video click on link below).

Tweet This Post

Friday, February 29, 2008

Loved it

Tweet This Post

What's inspiring me these days.....

I am absolutely inspired by Andy Warhol’s '60s pop muse girl Edie Sedgwick.
Edie’s hip chic look, free-spirited attitude and authenticity created the effortless yet edgy style she was known for. Her short platinum hair and dark-lined eyes matched up with the ballet-inspired look that had an influence on the style of that era. Edie paired-up tights and leotards with everything - from shirts to dresses - to create her own look. I also love her animal-printed fur coats choices and the big sized earrings and accessories.
According to Siena Miller (who played Sedgwick in the movie Factory Girl), "Edie used to do this jazz ballet. Every day she'd put on her tights and her leotard and she'd dance around her apartment. She was too lazy to change so she'd put a big coat on over that and go out, so everybody started to copy this look."


Tweet This Post

What's on the Streets: Miami

Fashion trends seen in Miami: denim short jumpers, high-waisted white denim capri, cotton checkered shorts, floral-inspired printed dresses, tulip shaped chiffon dresses, floral cotton tunics, gladiator sandals and bright coloured flats.
The decoration trend seen in Miami that inspired me the most was the Edie Sedgewick, Lisa Minelli-inspired pillows seen at Nathan's stores in Miami Beach.

Tweet This Post

Friday, February 22, 2008

Best of São Paulo Fashion Week Fall 08 Part II

-Hippie-Chic
'70s inspired-looks were presented on the runway bringing the hippie-chic style back to life.-Jumpers
I abolutely loved the denim jumper presented by Raia de Goeye. It is feminine with a '70s hint.

Tweet This Post