Monday, May 30, 2011

Hudson's Bay Company + Anna Dello Russo

The Hudson's Bay company -my former employer - launched a dream paper doll inspired by the 'fashion maniac" Anna Dello Russo. The drawings were inspired on the pictures of Tommy Ton and his photos of ADR are currently being exhibited in The Room at the Bay flagship in Toronto. Tommy is a total inspiration both as an image maker and a fashion careerist.
Kudos to Bonnie Brooks for bringing Anna Dello Russo and congrats to Tommy for the great pictures. I loved the fashionista paper doll idea.

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Saturday, May 28, 2011

Brazilian Fashion History...

Did you know that Salvador Dali worked with Dior to design a dress for Sao Paulo Museum of Art (MASP)?
Dali's silk jersey aqua dress was developed in partnership with Christian Dior, in the 1950, for MASP. The dress was called “Costume for the year 2045” and I never thought the Brazilian museum would have in its collection such a surrealist costume.

The costume shows draping around the torso and the hips surrounded by metallic decorations and three faces. The red stick accessorizes the whole look - unexpected typical of Salvador Dali

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Friday, May 27, 2011

F11 Osklen Collection

The F11 Osklen collection really inspired me. The well structured pieces have a minimal cut with a fun twist. I love the turtle neck that looks like a sweater and the fish leather hooded bag - my fave piece.

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Sunday, May 22, 2011

25 ways to tie a scarf in 4.5 min

I received this video in an email from a friend and I had to share with you the 25 ways to tie a scarf in 4.5 minutes. I hope you like as much as I did.

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Friday, May 20, 2011

Market Research for Melissa, Grendene

Wellies are one of the biggest trends out there and a great market opportunity for companies that work with EVA. Check it out some of the slides of the trend research I've put together for Melissa in the first week I was in Brazil.

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Wednesday, May 18, 2011

Tom Ford S11 Womenswear Collection

Tom Ford is a “genius of marketing” and he manage his career as well and as inventive as Madonna or Lady Gaga. Ford launched his S11 debut womenwear collection in a private show to a selected audience and limited press. The only photographer allowed was Terry Richardson – a very contradictory photographer. Celebrity friends such as Julianne Moore, Beyonce and Dauphne Guinness were chosen to model, creating an intimate event, almost a party. How many times do we get to see Beyonce on the runway?
In using a very smart marketing strategy, going in the opposite direction of every fashion house - that broadcast live the runway shows, Ford created a big buzz in the industry. Well know for making women sexy, he brought to the show a beautiful collection that mixed sexy clothes with 70’s lux with sumptuous leather, leopard prints, sequins.
Even though Ford S11 collection is almost old news now, I still had to share my love for Ford here.

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Tuesday, May 17, 2011

The women of Peggy Wolf

Peggy Wolf is a German Illustrator based in London that found out her love for illustration while taking a fashion course. What I like about Peggy's work is the attention to the detail, the way she communicates through her art and her choices of colour. Peggy was able to capture the soul of each of the women she painted as they portray a powerful yet feminine and fragile image. The choice of colour and the mix of technique - watercolor, oil paint and collage, add eccentricity and life to the paintings. I love it! You can find out a little bit more about her at

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