Wednesday, August 29, 2007

Joe amazingly fresh

While doing my groceries shopping at Loblaw’s I couldn’t help but noticing the amazing Joe Fresh winter clothing assortment. Joe Mimram, the mind behind Club Monaco and Caban, is translating the President’s Choice clothing line into a stylish and affordable collection. The line combines quality and low prices in a trendy collection all under $89 (including outwear jackets).
My favorite pieces of Joe’s assortment is the tulip babe doll jacket at $49, the green wool jacket at $59, the tuxedo babe doll top at $19, the swing sweater at $59, the bow tie blouse at $29 and the Hepburn coat at $89.
My dear reader, to be stylish on a budget you will have to learn how to mix and match expensive clothes with affordable pieces to create your own and unique look. Check out my suggestions on how to create an outfit using Joe Fresh’s collection that will look like you have spent a fortune. Let me know what your favorite pieces are.

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Thursday, August 23, 2007

Knit me up

In looking for original “chunky knit” pieces, the must haves of the fall season, I have found this amazing store on Queen Street west.

Americo Original has a unique décor, the combination of wood with the warm colours of the merchandise gives the ambient a rustic Argentinean feel. The store offers a combination of one-of-a kind pieces, from textile yarns, to ready to wear pieces, knit accessories, a home line (sofas and rugs), jewelry, leather boots, knit purses, etc.
The assortment of yarns is quite inspiring, from hand spun merino wool, to llama, alpaca all imported from Argentina in natural organic dyed colours.
The store is also offering knitting classes, and according to the co-owner Nicole Sibonney, the beginner classes show how to knit that amazing purse, I can’t wait to start knitting my own purse.
You can find more information on, check it out and let me know your thoughts.

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Monday, August 20, 2007

FW08 Key Items

Key Items – are the “must have” of the season.

I have selected my favorite key items for the FW08 season.


2.Fur trimmed coat

3.Big Chuck Knit Cable sweater

4.Feminine sweater blouses (swouses)
5.Gray/black minimalist dress

6.Bright colour and/or printed dresses


8.Bow blouses


11.Skinny pants (picture below 12)
12.Leather jacket

12.Man tailored pants
13.Oversized clutch (my fave is the one from Fendi)
14.Oversized embellished scarves

15.Colour block sandals (I am dreaming about these Prada)

16.Knee high tights

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Friday, August 17, 2007

FW08 Trend Summary

In order to summarize a brief overview of the FW08 collection, I have highlighted the most relevant themes, key items and details of the season.
I hope you like and feel inspired to go shopping.

Themes are “stories” that trend directors put together to illustrate a trend. The “stories” are created by gathering a group of clothes from different designers that will build a cohesive look to tell the story.

FW08 Themes:
1. Sensual Minimalism – a new clean fashion aesthetics with a refined and sensual touch. The details are in the tactile fabrics and in the fur trims.
2. Bright Hues – those who did not believe the '80s bright colours could come back so strong were wrong. The bright hues came back with different designers interpretations from tops to bottom. The main colours are jade, fuchsia, yellow, amethyst, Klein’s blue.
3. Uniformly chic – a trend that will dress the working girl. We will find menswear suiting, tweeds, plaids, schoolgirl uniforms influencing jumpers and dresses, the secretary blouse, and the '60s shifts in structure of silhouette or in the tent shapes.
4. Multicultural World – a mix of styles and patterns to create a unique and eclectic look. Usage of embellished and oversized scarves to balance out the season streamlined silhouette.
5. Hard Core lux – this trend was influenced by the '80s Blade Runner and by the power of the prior silhouettes. Structured corsets, biker leather jackets, leather dresses, studded leather boots, tons of zips, black and high shine in combination with forceful shapes create a more sophisticated yet fierce look for this season.
6. 1920s/1940s – '20s appeared in the cocoon dresses, art deco prints, flapper frocks, jet beading, feminine blouse sweaters, cloche hat, furs, tulles and bead embroideries gowns.

I love the Sep 08 "Jazzy" Great Gatsby Vogue Editorial

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