Friday, April 4, 2008

Quite impressive the online campaign created by Hugo Boss to promote their Hugo perfume. The company used as a marketing tool an online graphic design contest at that gave the well known Hugo bottle a whole new meaning. The contest gives an opportunity to new talented designers around the world to showcase their work and creativity. Hugo Boss marketers should be praise due to the great rate of public interaction and word-of-mouth generated by the contest. As a graphic designer myself, I already picked my favorite winner design from the Brazilian Carla Garofalo Tavares. Please check it out by clicking on the link below

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