Tuesday, June 3, 2008

Tom Ford

Tom Ford was awarded with the menswear designer of the year prize of the Council of Fashion Designers of America’s (CFDA). Tom Ford’s label, launched last year, is recently new to the market place. The designer’s brand focuses on an extreme luxurious, head-to-toe men’s wardrobing and the strategy is to place the deluxe brand collection in stores that offered not just world-class tailoring, but an experience where the service, packaging and sales environment are as exceptional as the product.
For the ad campaign, the designer hired the controversial photographer Terry Richardson, know for his erotic imagery, to create a sensual/erotic campaign targeting its male audience. I think the ads are extremely controversial but genious, to say the least, it created a big buzz for the new collection. Although Europe is considered more "liberal"than America, the ads were banned by the Italian Advertising Institute for being too "vulgar" and for having scenes of "explicit sex"...GO FIGURE....

Source: http://www.tomford.nl/blog/;%20tomford.com

I LOVE these accessory shots because it portraits a 70's gueeky look with a hallucinogen/Wharol's factory feel.
Ad Campaign: Tom FordCollection: Fall/Winter 2007Photography by Marilyn Minter

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sara said...

Even if Tom Ford's advertisement is provocative i love his work and in particular the sunglasses.
Nice blog!